How Pebble And Other Product Phenomenons Killed It On Kickstarter

It's a good time to be Kickstarter. The crowdfunding platform has had a blockbuster year, breaking into mainstream consciousness with campaigns that raised millions of dollars,?like the Pebble e-paper watch above. ?The platform has seen almost $275 million pledged to some 63,000 projects to date, with $231 million going towards successful fundings. As Devin wrote at the time, before February, no Kickstarter project had ever raised over $1 million, but since then, seven projects have surpassed $1 million, including the current #1, Pebble, which raised an astonishing $10 million. And this growth applies to multiple categories, not just sexy wrist watches. Prior to February only one gaming project had reached $100K in funding. Since then? 37. Even something as niche as webcomics saw its number of pledges double in February.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/zDRtEhMQJIk/

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